Gold has been considered a precious metal for thousands of years due to its scarcity and constant demand as a safe haven and investment. 

After the financial crisis of 2008, Central Banks around the world adopted accommodative monetary policies which underlined the importance of gold as a precious metal.

Central banks : implementing a long-term monetary policy

In view of the economic crisis and the relative increase in prices, Central Banks have focused on supporting the economy by implementing accommodative monetary policy programmes. Indeed, depending on the economic situation, Central Banks have included reducing interest rates and increasing the amount of liquidity in the financial system through this policy on the financial market. 

Similarly, this type of monetary policy has helped support economic growth, but it has also increased concerns about inflation and currency devaluation.

Moreover, gold, as a precious metal, offers protection against inflation and currency devaluation. In times of economic uncertainty, investors may turn to the yellow metal to protect their wealth. This increases the demand for gold, which can lead to a rise in its price.

On the other hand, the introduction of a specific monetary policy has had a direct impact on gold as an investment as lower interest rates have made investing in stocks and bonds less attractive, prompting investors to turn to the precious metal as a durable safe haven. 

Massive purchases of gold by central banks have also supported gold prices, which have grown significantly in recent years.

As a result, gold gained importance as a precious metal after the financial crisis of 2008 due to the accommodating monetary policies implemented by Central Banks. It offers security against inflation and currency devaluation, making it a popular choice for investors in times of economic uncertainty.

How to invest sustainably by buying gold ?

The value of physical gold is determined by the course of gold, but also by its weight and quality. The purchase of yellow metal, as in bullion or investment gold, has become a way to invest sustainably outside a banking system, especially during periods of financial crisis. 

Whether in grams or kilograms, gold will stand the test of time. It is a kind of universal currency that can be exchanged at any time.

Moreover, the fact that the Central Banks bought a large amount of gold in 2022 in order to increase their reserves would be a positive sign of the good evolution of this precious metal in 2023.

Furthermore, investors consider gold to be a long-term investment and, above all, a more attractive asset to gain profitability.

Moreover, gold is a hedging asset. As it does not produce a return, it is seen as a hedge against inflation: when interest rates are low, investors turn away from bonds which yield little return in favour of the precious metal.

Therefore, investing in gold has the potential to improve the overall performance of investment portfolios for all investors while providing security and stability over a long period of time.