In the financial sector, precious metals such as gold, silver and platinum have attractive characteristics for companies and individual investors. Their rarity and unique physical properties make them safe havens.

For thousands of years, gold has been a coveted metal for its ease of exchange and malleability. Considered a store of value, gold provides a long-term means of preserving all your financial assets and wealth, while diversifying your financial investments.

Origins and forms of the yellow metal through the centuries

Throughout history, gold has always been one of the most precious metals. During the Roman Empire, and particularly under the reign of King Croesus of Lydia, the yellow metal formed part of the first monetary order, which included silver, copper and brass coins. Over the centuries, most of the European countries of the modern era drew inspiration from this monetary order to found their own. In the West, gold was used as a common currency until the implementation of the SMI reform. It has always been favoured for its ease of exchange, but also for its great malleability.

Today, it is regarded by investors as a safe-haven asset whose price is affected by economic fluctuations in our society, particularly periods of inflation. Depending on your investment objectives, you can own physical gold in the form of gold bars or gold coins. You can also buy yellow metal via gold-backed exchange-traded funds such as ETFs. 

Among the leading bullion coins popular with investors and collectors are the 100g gold bar, the 20 franc Napoléon and the Maple Leaf gold coin.

Evolving strategies for investment gold

When it comes to the question of how to invest your money, buying gold offers a number of advantages. For one thing, gold is synonymous with safety in financial speculation. The price of gold today is relatively stable, making this precious metal an attractive long-term investment that can also be used to secure your savings. 

In fact, when the dollar's price is unstable, the yellow metal is synonymous with protecting and growing your investments.

Although it is generally stable, the price of gold is positively influenced by periods of inflation, geopolitical conflicts and a fall in the value of the dollar. Gold therefore preserves the stability of your investments and gives you the chance to minimise your losses in the event of a major geopolitical crisis.

What's more, investing in gold gives many individuals the freedom to diversify their investments and secure their financial resources by building up stable reserves. Diversification is a technique that enables investors to secure their investments and optimise the profitability of their savings over the long term. If you invest in shares on the stock market, in property and in physical gold, you limit your risk of capital loss.

Considered as a genuine store of value, investing in gold offers many advantages for individual investors. These include growing their asset portfolios and creating stable reserves of value. People who invest in the yellow metal have the choice of opting to hold physical gold, giving preference to gold bars and gold coins.

If you want to invest in physical gold, our company offers you a wide catalogue of products and you can make your purchases directly online on our website or in one of our 70 Godot & Fils branches.

If you would like more information on the nature of gold as an investment, don't hesitate to watch our video on our Youtube channel :