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How to sell gold at the best price ?

The 24/01/2024 in "Financial news"

When it comes to investing, buying and selling gold is a must. As a safe-haven asset, physical gold is an excellent way to protect and even grow your investments. When asked what is the best way to sell gold, reselling jewellery is the most profitable strategy. However, reselling jewellery can raise a number of questions, not least about the best way to get the best price. If you're a beginner or just looking to hone your skills, find out how to make the most of this experience while learning to decipher the workings of the gold market.

Analysis and implementation of gold buybacks

Gold buying allows private individuals to sell gold in various forms, particularly gold jewellery (rings, necklaces, bracelets, scrap gold jewellery, etc.). Gold can be sold through your own bank (if it offers a gold buy-back service) or through a specialist shop approved by the Banque de France.

If you're wondering how the buy-back price of a piece of gold jewellery is calculated, you should know that it's quite simple. When jewellery is sold, the precious metal is separated from its other components, such as stones and pearls. The price is then calculated according to the weight and quality of the gold, which is measured in carats : 24 carats, 22 carats, 18 carats, 14 carats and 10 carats. Aesthetic criteria are not taken into account, only the quality, quantity and weight of the gold, since gold jewellery is generally intended to be recast.

Although France has not had an official gold quotation since 2004, the price set by the London Bullion Market Association (LBMA) is regarded as a benchmark. When the price is high, it is worth selling your gold jewellery to get the best price.

It is also essential to keep abreast of geopolitical developments. As a safe-haven asset, gold tends to rise in times of crisis or uncertainty. Experienced investors then take advantage of rising prices to sell gold at the best price.

The process of buying back gold : how do you go about it ?

There are several ways of reselling gold, and gold jewellery in particular : on the internet or in an agency. To avoid disappointment, it is vital to contact reputable professionals who will be able to assist you and appraise your gold at the time of sale.

At Godot & Fils, the process of buying back gold jewellery is concise and secure. You can access our services at our branch. We also offer you a free, accurate valuation to ensure the best possible experience when your gold jewellery is bought back by our precious metals specialists.


Buying back gold is therefore a perfectly supervised trading process when initiated by reputable experts. It requires a thorough understanding of the quotation, the applicable taxes and the calculation of the repurchase price. At Godot & Fils, you will be accompanied by reputable experts, guaranteeing you a meticulous valuation of your precious jewellery. Finally, it's important to remember that investors can maximise their resale opportunities by monitoring gold prices and exploiting market trends.

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